If you’re new to social media, considering it for your business or want to know more about it, come join fellow business leaders, marketing decision makers and C-level executives at Fuel for Thought. We’ll give you the information you need to create sustained, engaged relationships with your customers.

fuel for THOUGHT

All Media Is Social. Now What?

Federated Media Founder/CEO John Battelle will provide an in-depth look at today’s Internet-driven social media landscape, where the success of a brand’s ability to drive sales is often determined by our capability in creating the appropriate discourse among our customers.

John Battelle is an entrepreneur, journalist, professor and author who has founded or co-founded scores of online, conference, magazine and other media businesses. As CEO and Founder of Federated Media, John supports independent website authors and audiences by connecting them to marketers in an ongoing and robust conversation that feeds everyone involved. The international best-selling author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, he’s been named ’’One of the Ten Best Marketers in the Business’’ by Advertising Age magazine and one of the ’’Most Important People on the Web’’ by PCWorld magazine.

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