If you’re new to social media, considering it for your business or want to know more about it, come join fellow business leaders, marketing decision makers and C-level executives at Fuel for Thought. We’ll give you the information you need to create sustained, engaged relationships with your customers.

fuel for THOUGHT

To equip you with actionable insights and tools, the following interactive workshop sessions will be offered to help you take the right strategic approach in social media marketing:

No matter what the product, service or industry, the most important goals in building your brand online are starting a relationship with your customers and maximizing user interaction time with your brand. In this workshop we’ll explore case studies where brands are going above and beyond to engage users right where they live by maintaining deep customer interaction while building mindshare and influence.

Social media has single-handedly shifted the power that defines and controls a brand from the traditional institution to the individual or community, bonding large networks of people with a digital medium that enables them to actually interact with your content. By figuring out how to use this new path of communication to your advantage, social media can vastly improve the way you determine what’s important, what ideas are gaining ground and who, or what, is having the biggest impact on your, or your client’s, brand.

Chances are you have heard of Twitter or may even have opened an account, but perhaps you haven’t had the time to fully understand and explore this social networking site. Join us in this hands-on interactive workshop where we’ll take a deep dive into how to use Twitter to gain business intelligence as well as various ways to support your brand.

Social media provides tools that enable brands to connect with their customers at scale. Doing this effectively requires new creative approaches and sometimes new technologies. This presentation will look at how these tools and technologies can be utilized to connect directly with customers through a number of case studies highlighting the best practices from work being done in the field right now.

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